Hei tohu mō te kai tuku iho a Hapanihi, kua whanake te sushi mai i te kai reka ā-rohe ki te ao whānui hei mea whakarite kai. Ko tōna rahi mākete, tōna tauira ā-rohe me tōna auahatanga e whakaatu ana i ngā āhuatanga matua e whai ake nei:
Ⅰ. Te rahi me te tipu o te mākete o te ao
1. Rahi o te mākete
I eke te rahi o te mākete wharekai me te kiosk hūhi o te ao ki te US$14.4 piriona i te tau 2024, ā, e matapaetia ana ka piki ake ki te US$25 piriona i te tau 2035, me te tere tipu ā-tau (CAGR) o te 5.15%. I roto i te wāhanga mākete, ko ngā ratonga kai-i-roto te nuinga (he US$5.2 piriona te uara i te tau 2024), engari ko ngā ratonga tango me te tuku kai te mea tino tere te tipu, e matapaetia ana ka eke ki te US$7.9 piriona me te US$7.8 piriona i te tau 2035, ia, e whakaata ana i te hiahia mō te watea.
2. Ngā kaiārahi tipu
Te au o te kai hauora: 45% o ngā kaihoko o te ao e whiriwhiri ana i ngā kai hauora, ā, ko te sushi te whiringa tuatahi nā te mea he iti te kaora me te nui o ngā waikawa ngako omega-3. Te whānui haere o te tauira kai tere (QSR): Ko ngā kiosk sushi me ngā ratonga tango kai te mea e akiaki ana i te tipu. E matapaetia ana ka tipu te QSR mā te 8% ia tau i roto i ngā tau e rima e whai ake nei. Hei tauira, ko Poke Bar me Sushi Train i te United States e kapi ana i ngā taupori tāone mā roto i ngā kiosk tono ratonga-whaiaro. Te ao whānui me te whakaurunga ahurea: He rongonui te kai Hapanihi puta noa i te ao, kua tino piki ake te kai sushi i Brazil, te United Kingdom me ētahi atu whenua, ā, kei te whakatairanga ngā waitohu pēnei i a Nobu i te ao whānui o te wheako teitei.
Tuarua. Te hanganga mākete ā-rohe
1. Amerika Te Raki (te mākete nui rawa atu)
I arotakehia ki te US$5.2 piriona i te tau 2024, ā, e matapaetia ana kia US$9.2 piriona i te tau 2035, me te tere tipu ā-tau o te 7%. Kei te whakahaerehia e te Hononga o Amerika: Kei ngā tāone pēnei i a New York me Los Angeles ngā Omakase papai me ngā sushi whitiki kawe utu iti, ā, kua piki ake te urunga mai o ngā tūāpapa tango kai nā te rongonui o ngā papa kawe kai. Ngā Wero: Ka whakawhirinaki te mekameka tuku ki ngā kai moana kawemai, ā, he nui te rerekētanga o ngā utu.
2. Ūropi
Ko te tauine he US$3.6 piriona i te tau 2024, ā, e matapaetia ana ka US$6.5 piriona i te tau 2035. Ko Tiamana te 35% o te hea (te mea nui rawa atu i Ūropi), ā, ko Wīwī me te United Kingdom te 25% katoa. Kua piki ake te hiahia mō te sushi vegan, ā, kua whakatairangahia e ngā tāone pēnei i a Rānana me Berlin te auahatanga ā-rohe (pēnei i te sushi e whakauru ana i ngā kai ā-rohe).
3. Āhia-Moana-nui-a-Kiwa (pokapū tuku iho me te miihini hou)
Hapani: He kaiārahi i roto i te auahatanga hangarau, me ngā taputapu aunoa rongonui (6 ngā pōro raihi i hangaia i roto i te 1 hēkona), engari nā te kī o te mākete ā-rohe kua akiakihia kia haere ki tāwāhi. Haina: Ko Haina ki te Rawhiti te 37% o ngā toa (ko te nuinga kei Guangdong me Jiangsu), ā, ko te kai a ia tangata kei raro iho i te 35 yuan (neke atu i te 50%). Te whānui o te waitohu Hapanihi: Kei te whakamahere a Sushiro ki te whakatuwhera i te 190 toa ki Haina i roto i ngā tau e 3; kua piki ake te maha o ngā toa Hama Sushi mai i te 62 ki te 87, ā, ko te toa tuatahi i Beijing he 4 miriona yuan te hoko ia marama. Ko te kī ki te rohe: I wehe atu a KURA i Haina nā te mea kāore i te hou ngā kai me te utu nui, e whakaatu ana me urutau ngā kamupene angitu ki ngā reka o te rohe (pēnei i te tāpiri kai wera). Āhia ki te Tonga-mā-rāwhiti: Kua noho a Hingaiapore me Thailand hei wāhi tipu hou, ā, kua noho ngā waitohu papai pēnei i a Shinji nā Kanesaka.
4. Ngā mākete e puta ake ana (Te Rawhiti o Waenganui, Amerika Latina)
Kua whakaurua mai e te Middle East ngā waitohu sushi mā te "Belt and Road Initiative" (pērā i a Zuma i Dubai), ā, ko Amerika Latina kei te wharekai o Ōsaka i Peru, e whakauru ana i ngā auahatanga kai moana ā-rohe.
ⅢNgā au o te kai me te auahatanga hua
1. Te kanorau o ngā hua
Te hauora me te panonitanga tipu: Ka whakamahia e te sushi vegan ngā whakakapinga tofu me ngā kaimoana tipu, ā, ka arotauhia e ngā waitohu pēnei i a Yo! Sushi te nui o te konutai me ngā kai waro. Te rerekētanga o ngā momo tunu kai: Ko te sushi tuku iho te mea rongonui, he rongonui te sushi whakakotahi (pēnei i ngā rōra āwōkato) i te Hauāuru, ā, ka tutuki i ngā hiahia whaiaro ngā sushi kua whakaritea. Te auahatanga o te tirohanga: Ka whakarei ake ngā akoranga hanga sushi me te kai takaro (te utu waimarie o Sushi Lang APP) i te wheako.
2. Te whai huatanga e ahu mai ana i te hangarau
Te rongonuitanga o ngā taputapu aunoa: Ka whakapai ake ngā kaimahi sushi karetao i te taumata o te paerewa, ā, ka whakaitihia e ngā pūnaha whitiki kawe mamati ngā utu mahi (e 70% te wā-wāhanga). Te rohe o te mekameka tuku: Ka whakamahia e te Sushi Lang Haina te foie gras Shandong me ngā kōura moana Dalian, ka whakaitihia ngā utu mā te 40%; Ka whakakapia e te hāmana Xinjiang te tono kawemai.
ⅣNgā wero me ngā urupare a te ahumahi
1. Te mekameka tuku me te pēhanga utu
Ko te utu mō ngā kaimoana kounga teitei e 30%-50% o ngā whakapaunga whakahaere, ā, ko ngā pakanga ā-ao (pērā i te pakanga hokohoko Sino-US) ka piki ake ngā utu kawemai. Rautaki urupare: Whakatūria he pokapū hanga ā-rohe (pērā i ngā tuna Fujian e 75% o ngā wharekai Hainamana-Hapanihi) me te here i ngā kaiwhakarato ā-rohe.
2. Te Whakatutukitanga me te Whakapūmautanga
Ngā mōrearea haumaru kai: Me tino whakamātautauhia ngā kaimoana mata. Whai muri i te tīmatanga anō o Haina i te kawemai i ngā hua wai i waho o ngā rohe tekau o Hapani, ka whakaroahia te wā tuku tikanga mō te 3-5 rā, ā, ka piki ake te utu mō te tutuki i ngā whakaritenga mā te 15%. Ngā mahi tiaki taiao: te whakatairanga i ngā takai pirau-koiora me te whakahaere kai kore-para, ā, 62% o ngā kaihoko e pai ake ana ki ngā kaimoana pumau.
3. Te whakataetae mākete kaha
He ōritetanga nui: kua heke te kai a ia tangata i te hunga waenga me te hunga iti ki raro iho i te 35 yuan, ā, ko te hunga nui e whakawhirinaki ana ki te rerekētanga (pēnei i ngā kai kua whakaritea ki a Omakase). Ko te mea nui ki te wawahi i te arai: ko te whakakotahitanga me te hoko mai i ngā waitohu matua (pēnei i te whiriwhiringa me te whakakotahitanga o Sushiro me Genki Sushi), ā, ko ngā waitohu iti me te hunga rahi-waenga e arotahi ana ki ngā horopaki wāhanga (pēnei i ngā whare sushi hūpāmakete).
ⅤNgā tirohanga ā muri ake nei
Ngā miihini tipu: te whakaiti i ngā utu hangarau (ngā taputapu aunoa), te auahatanga hauora (ngā tahua tipu, iti-kaiora), me ngā mākete putaiao (Āhia ki te Tonga Rawhiti, te Waenganui Rawhiti) ngā huarahi matua e toru. Te ia roa: Ko te kaupapa o te ao sushi ko te whakataetae o "ngā kaha ā-rohe + te manawanui o te mekameka tuku" - me whakataurite ngā kaitākaro angitu i ngā pūkenga tuku iho me ngā reka ā-rohe, me te whiwhi i te whakawhirinaki me te pumau. Mai i te tau 2025 ki te 2030, e matapaetia ana ko Āhia-Moana-nui-a-Kiwa te pupuri i te tere tipu tere rawa (CAGR 6.5%), ā, whai muri ko Amerika ki te Raki me Ūropi, ā, kāore anō kia tukuna te pūmanawa o ngā mākete putaiao.
Melissa
Te Kamupene Shipuller o Beijing
Waea: +86 136 8369 2063
Tukutuku: https://www.yumartfood.com/
Wā tuku: Akuhata-07-2025